It is imperative for technology to keep up with today's fast paced world, and signage is certainly keeping pace. The signage industry is going digital. Digital signage is more effective, more timely, and more capable of producing better revenue than traditional signs and billboards. According to a new report published by MarketsandMarkets, the total digital signage market is forecast to reach $14.87 billion by 2020 at an estimated CAGR of 8.94% from 2014 to 2020.
Digital signage easily updates content, no matter the circumstances, which is crucial to meet growing demands. Most local area technologies such as Wi-Fi, Bluetooth, or Zigbee lack the range necessary to effectively communicate, and cellular solutions, though ideal for providing connectivity to remote locations, come with monthly service plans that eat into the bottom line. Lastly, running cable to a sign is costly. Imagine needing to dig up a baseball field every time the scoreboard needed to be updated or moved. Laird RAMP radios bypass all these issues, saving time, money, and resources.
Laird’s fully certified RAMP ISM modules and packaged radios can be installed without the need for costly spectrum analysis and are easily configured using our RAMP Configuration tool (available for Windows). RAMP radios allow companies to quickly and cost-effectively replace existing cellular or cabled solutions.
Please visit Laird's Digital Signage webpage for more information on this topic.