Last Updated: March 31, 2023
Last Updated: March 31, 2023
Please also refer to our
1. Who is Laird Connectivity?
2. Personal Data We Collect
3. How We Use Your Personal Data
4. How We Share Your Personal Data
5. Cookies and Other Tracking Technologies
6. International Data Transfers
7. Opt-Out Preference Signals
8. Advertising and Marketing Choices
10. Third-Party Links
11. Children’s Privacy
12. Your Personal Data and Your Rights – Europe and the United Kingdom Only
13. Notice to Nevada Residents
14. Notice to California Residents
Laird Connectivity simplifies wireless connectivity with market-leading RF modules, internal antennas, IoT devices, and custom wireless solutions. Our products are trusted by companies around the world for their wireless performance and reliability. With best-in-class support and comprehensive product development services, we reduce your risk and improve your time-to-market. When you need unmatched wireless performance to connect your applications with security and confidence, Laird Connectivity delivers – no matter what.
Laird Connectivity’s offices are located at 50 S. Main Street, Ste 1100 Akron, OH 44308. Laird Connectivity is the data controller of all personal data collected from residents of the European Economic Area or the United Kingdom.
We collect personal data from you through your use of the Site and Services. personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:
Personal Data You Provide
We may collect the following personal data that you voluntarily provide to us in using our Site and Services:
Personal Data as You Navigate Our Site
Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.
Personal Data We Collect About You from Other Sources
In some cases, we may receive personal data about you from other sources. This includes advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, and data brokers.
We use the personal data we collect to provide the Services to you, to improve our Site and Services, and to protect our legal rights. In addition, we may use the personal data we collect to:
· Protect the security and integrity of our Site and Services;
Fulfill any other purposes for which you provide it, or any other purpose we deem necessary or appropriate;
We may share the personal data that we collect about you in the following ways:
We operate internationally and transfer information to the United States for the purposes described in this policy. The United States may have privacy and data protection laws that differ from, and are potentially less protective than, the laws of your country. Your personal data can be subject to access requests from governments, courts, or law enforcement in the United States according to the laws of the United States.
The Site recognizes the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here:https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals.
Depending on your location (and reflecting applicable law), you may have been asked to indicate your preferences, provide us with your consent regarding the receipt of such information from us, and indicate how you would like to receive it.
Wherever you are located, we will send you marketing communications based on any preferences you may have expressed.
We only want to send you information in which you are interested. For email communications, you can opt-out and/or manage your preferences by clicking on the unsubscribe link provided at the bottom of any email you receive from us. If you do not want to receive these communications or would like to understand more about other unsubscribe options, please contact us at https://www.lairdconnect.com/legal/personal-data-request If we call you with information you do not want to receive, you can advise us of this during the telephone call.
We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.
The Site is not intended for children under 16 years of age. We do not knowingly collect, use, or disclose personal data from children under 16.
If you are in a country in the European Economic Area (EEA) or in the United Kingdom, you are entitled to the following explanation of the legal bases we rely on to process your Personal Data and a description of your privacy rights.
The legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it.
We may process your personal data based on your consent such as when you create an account or when you ask us to send certain kinds of marketing communications. You have the right to withdraw your consent at any time without affecting the lawfulness of the processing based on consent before its withdrawal.
Our Legitimate Interests
We may process your personal data if doing so is necessary for our legitimate interests and your rights as an individual do not override those legitimate interests. For example, when we process your personal data to carry out fraud prevention activities and activities to increase network and information security, to market directly to you, to expand our business activities and to improve our services and the content and functionality of our Site.
To Perform a Contract
We may process your personal data to administer and fulfill contractual obligations to you.
To Enable Us to Comply with a Legal Obligation
We may process your personal data to comply with legal obligations to which we are subject. This may include any requirement to produce audited accounts and to comply with legal process.
Necessary for the Exercise or Defense of Legal Claims
If you bring a claim against us or we bring a claim against you, we may process your personal data in relation to that claim.
If you have any questions about or need further information concerning the legal basis on which we collect and use your personal data for any specific processing activity, please contact us using the “How to Contact Us” section below.
Access Your Personal Data
Rectify Your Personal Data
You have the right to ask us to rectify any inaccurate personal data about you and to have incomplete personal data completed.
Restrict Our Use of Your Personal Data
You have the right to ask us to place a restriction on our use of your personal data if one of the following applies to you:
Object to Our Use of Your Personal Data
You have the right to object to our use of your personal data where our reason for using it is based on our legitimate interests or your consent (rather than when the reason for using it is to perform an obligation due to you under a contract with us).
Delete Your Personal Data
You can ask us to delete your personal data if:
However, this right is not absolute. Even if you make a request for deletion, we may need to retain certain information for legal or administrative purposes, such as record keeping, maintenance of opt-out requirements, defending or making legal claims, or detecting fraudulent activities. We will retain information in accordance with the “How Long Is Your Personal Data Kept” section below.
If you do exercise a valid right to have your personal data deleted, please keep in mind that deletion by third parties to whom the information has been provided might not be immediate and that the deleted information may persist in backup copies for a reasonable period (but will not be available to others).
Transfer Your Personal Data to Another Service Provider
You may request that we transfer some of the personal data you have provided to you or another service provider in electronic copy. This applies to personal data we are processing to service a contract with you and to personal data we are processing based on your consent.
To exercise any of these rights, please contact us at https://www.lairdconnect.com/legal/personal-data-request
Make a Complaint
If you have any concerns or complaints regarding our processing of your personal data, please contact us as described in the “How to Contact Us” section below and we will do our best to answer any question and resolve any complaint to your satisfaction.
If, for whatever reason, you feel we do not meet the standards you expect of us, you are also entitled to make a complaint to your local supervisory authority:
How Long Is Your Personal Data Kept?
Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. We do not currently sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt out of sales and we will record your instructions and incorporate them in the future if our policy changes. You may send opt-out requests to https://www.lairdconnect.com/legal/personal-data-request
The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “Notice to California Residents” section we will refer to this information as “Personal Information.”
Notice at Collection of Personal Information
· Identifiers (name, postal address, online identifier, Internet Protocol address, email address, account name)
We collect Personal Information directly from California residents and from advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, and data brokers. We do not collect all categories of Personal Information from each source.
In addition to the purposes stated above in the Section “How We Use Your Information” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:
· Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards
· Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
The CCPA defines “sale” as the transfer of Personal Information for monetary or other valuable consideration. Although we do not “sell” Personal Information as that term may be commonly interpreted, we engage in online activities that may constitute a sale or a share of Personal Information under California law. This may include showing you advertisements on other websites.
Category of Personal Information
Categories of Third Parties
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
Advertising networks; data analytics providers
We sold or shared Personal Information to third parties to advance our commercial or economic interest.
Category of Personal Information
Categories of Recipients
Identifiers (name, postal address, online identifier, Internet Protocol address, email address, account name)
Cloud data storage providers; attorneys
Commercial information (records of personal property, products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information)
Cloud data storage providers
Professional or employment-related information (including employment history)
We disclosed Personal Information for the following business or commercial purposes:
We do not knowingly collect, sell, or share the Personal Information of consumers under 16 years of age. We do not use Sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.
We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.
If you are a California resident, you have the following rights with respect to your Personal Information:
(1) The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;
(2) The right to delete Personal Information that we collected from you, subject to certain exceptions;
(3) The right to correct inaccurate Personal Information that we maintain about you;
(4) If we sell or share Personal Information, the right to opt out of the sale or sharing;
(5) If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and
(6) The right not to receive discriminatory treatment by us for the exercise of privacy rights the CCPA confers.
How to Submit a Request to Know, Delete, and/or Correct
You may submit a request to know, delete, and/or correct to https://www.lairdconnect.com/legal/personal-data-request or by calling us toll free at 1-866-433-4300.
If you submit a request to delete online, you may be asked to confirm separately that you want your Personal Information deleted.
If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, and if the request is not subject to an exemption or exception, we will require additional information to verify your authority to act on behalf of the California resident.
Our Process for Verifying a Request to Know, Delete, and/or Correct
We will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request.
We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.
If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information.
You may submit a request to opt out of sales or sharing through our interactive webform available by clicking https://www.lairdconnect.com/legal/personal-data-request. If you have enabled privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out. Please see the Opt-Out Preference Signals section above for more information.
We do not disclose personal information obtained through our Site or Services to third parties for their direct marketing purposes. Accordingly, we have no obligations under California Civil Code § 1798.83.
To contact us for questions or concerns about our privacy policies or practices please contact us at https://www.lairdconnect.com/legal/personal-data-request or write to us at:
50 S. Main Street, Ste 1100
Akron, OH 44308